The Wasatch Online Marketing Association (WOMA) began as an excuse to rant about work with our friends on company time, but got to the point where we thought we would formalize it. The official group started in the fall of 2005 and has grown to the point where we actually have made a difference in bettering the interactive (or online) marketing community across the Wasatch Front. (Or, at least, we like to think so.)
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If you are interested in the latest developments in behavioral targeting this article is a must read. CNET’s Declan McCallaugh discusses how certain types of web monitoring for ads may be violating wire tapping laws from the 1980s.
Read article from Media Post
Yahoo investors may see some interesting gyrations in the company’s share price in the coming weeks, should the Internet pioneer and Microsoft fail to enter formal merger talks.
Microsoft issued an ultimatum to Yahoo nearly three weeks ago, demanding the Internet company enter formal negotiations by this Saturday, or face the prospect it could walk […]
Date/Time: Friday, May 30 from 12-2pm
Presenter: Omniture
Topic: Best Practices of Conversions
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search, e-mail or affiliate marketing than they do […]