The Wasatch Online Marketing Association (WOMA) began as an excuse to rant about work with our friends on company time, but got to the point where we thought we would formalize it. The official group started in the fall of 2005 and has grown to the point where we actually have made a difference in bettering the interactive (or online) marketing community across the Wasatch Front. (Or, at least, we like to think so.)
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Google announced that there will be a few major changes made in AdWords on their blog. The most noteworthy are:
Quality score will be more accurate as it will be calculated at time of query
Keywords will no longer be marked “inactive for search”
‘First page bid’ will replace ‘minimum bid’ in your account.
Google made a large announcement stating that advertisers can now cap deliveries and also track view through conversions in their content network. This only seems logical since they acquired DoubleClick and their ad serving technology was believed to be one of the big reasons why. Google already sold off the search marketing business to Publicis. […]