Google announced that there will be a few major changes made in AdWords on their blog. The most noteworthy are:
Google made a large announcement stating that advertisers can now cap deliveries and also track view through conversions in their content network. This only seems logical since they acquired DoubleClick and their ad serving technology was believed to be one of the big reasons why. Google already sold off the search marketing business to Publicis. Other features of the advanced reporting are:
It will be interesting to see if further announcements are made and the tracking technology is applied to PPC ads. Another interesting thing to see is how the privacy advocates deal with the cookie technology that is in place to do the view through tracking. You can check out Google’s videos about how it works here.
If you are interested in the latest developments in behavioral targeting this article is a must read. CNET’s Declan McCallaugh discusses how certain types of web monitoring for ads may be violating wire tapping laws from the 1980s.
Yahoo investors may see some interesting gyrations in the company’s share price in the coming weeks, should the Internet pioneer and Microsoft fail to enter formal merger talks.
Microsoft issued an ultimatum to Yahoo nearly three weeks ago, demanding the Internet company enter formal negotiations by this Saturday, or face the prospect it could walk away from the deal, see a tender offer launched, and/or a proxy fight ensue, as outlined in its letter to Yahoo directors.
Date/Time: Friday, September 12 from 12-2pm
Presenter: Chris Finken, OrangeSoda
Topic: OrangeSoda’s Chris Finken will discuss PPC search best practices; sharing knowledge across multiple engines and platforms, and what can be learned from Yahoo to help with Google and visa versa.
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