• Quality score will be more accurate as it will be calculated at time of query
• Keywords will no longer be marked “inactive for search”
• ‘First page bid’ will replace ‘minimum bid’ in your account.

• Frequency reporting
• Improved ad quality

It will be interesting to see if further announcements are made and the tracking technology is applied to PPC ads.  Another interesting thing to see is how the privacy advocates deal with the cookie technology that is in place to do the view through tracking. You can check out Google’s videos about how it works here.

• 3-5 years experience in marketing, with 2+ years internet marketing experience
• B.S. in Marketing, Business, Finance, or related field
• Strong analytical skills essential
• Demonstrated understanding of email marketing best practices
• Proficiency with email service provider software for deployment and analytics
• Excellent creative skills with ability to give direction on design and copy
• Outstanding organizational skills and the ability to manage multiple priorities
• Proficiency in Excel and MS Office applications
• Excellent communication, project management and decision making skills.
• Strong interpersonal and quick learning skills
• Ability to meet deadlines

Responsibilities:

• Oversee all phases of email campaign execution including campaign strategy, messaging, creative briefs, campaign briefs, production, in-house agency coordination, and campaign analysis.
• Track overall program performance relative to targets and continually act to optimize results
• Analyze individual campaign performance and then recommend actions to improve results
• Manage email marketing vendor relationships and email tool administration
• Analyze and report on weekly email performance
• Manage annual email budget and help plan and forecast for upcoming annual email plans
• Process vendor invoices and track budget monthly spending
• Monitor industry best practices and trends
• Manage IT email project priorities
• Work with Associate Director CRM on email and mailer campaign strategy coordination
• Assist with special CRM projects as needed

Personal Qualities:

• Enjoy working collaboratively as a team player
• Passion for job and delivery of results
• Takes ownership of tasks and displays accountability
• Organized – excellent time management skills
• Adaptive to continual change
• Innovative and creative
• Results oriented

Schedule: Full time, Monday through Friday 8:00am – 5:00pm

Salary Range: $45,000 - $65,000

Company Summary:
1-800 CONTACTS, Inc. is the largest ($200MM) direct-Marketer of replacement contact lenses in the United States. Through its toll-free telephone number, 1-800 CONTACTS, and through its multiple Internet addresses—which include 1800contacts.com, contacts.com and contactlenses.com—the Company offers substantially all of the soft and hard contact lenses produced by major contact lens manufacturers, including Johnson & Johnson, CIBA Vision, Bausch & Lomb, Ocular Sciences and CooperVision. The Company stocks the largest inventory of contact lenses in the world (20 million) from which it can ship approximately 90% of its orders within one business day of verification.

Reporting Relationship:
Reports directly to the Associate Director Marketing, Customer Relationship Management (CRM)

Apply online at www.contacts.com/jobs

Read article from Media Post

Microsoft issued an ultimatum to Yahoo nearly three weeks ago, demanding the Internet company enter formal negotiations by this Saturday, or face the prospect it could walk away from the deal, see a tender offer launched, and/or a proxy fight ensue, as outlined in its letter to Yahoo directors.

Full story on News.com

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