Is Next Generation Behavioral Targeting Illegal?

If you are interested in the latest developments in behavioral targeting this article is a must read. CNET’s Declan McCallaugh discusses how certain types of web monitoring for ads may be violating wire tapping laws from the 1980s.

Read article from Media Post

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Date/Time: Friday, September 12 from 12-2pm
Presenter: Chris Finken, OrangeSoda
Topic: OrangeSoda’s Chris Finken will discuss PPC search best practices; sharing knowledge across multiple engines and platforms, and what can be learned from Yahoo to help with Google and visa versa.
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