WOMA - Wasatch Online Marketing Association

Google made a large announcement stating that advertisers can now cap deliveries and also track view through conversions in their content network. This only seems logical since they acquired DoubleClick and their ad serving technology was believed to be one of the big reasons why. Google already sold off the search marketing business to Publicis. Other features of the advanced reporting are:

• Frequency reporting
• Improved ad quality

It will be interesting to see if further announcements are made and the tracking technology is applied to PPC ads.  Another interesting thing to see is how the privacy advocates deal with the cookie technology that is in place to do the view through tracking. You can check out Google’s videos about how it works here.